"My name is Doctor Eisenbarth ..." - This old folk song was translated by Dr. Otto Hietsch (Original song title “Ich bin der Doktor Eisenbarth“) More than seventy years after Dr. Eisenbarth´s death, the Eisenbarth song was composed by students, reviling him and his cures, but, at the same time, making him popular all over the world. Eisenbarth is considered the "King of Advertisement". He was one of the first manufacturers of medicine who made and sold his remedies on a large scale. He invented surgical instruments (cataract needle and polypus hook among others)